FittHer: Body Transformation Branding
A graphic identity for a personal trainer with a 12 week programme, that delivers body transformational results for women, through diet and exercise. The identity system is flexible to enable online, personal and group training communication. The name and sparing use of pink enable a female focussed look, whilst using black and white imagery and a halftone gritty pattern to communicate the no nonsense tough approach of the trainer and course.