ORIGINAL IDENTITY SCREENPRINT
ORIGINAL ILLUSTRATIVE IDENTITY ELEMENTS SCREENPRINT
Gatsby's: Online Countryside Homewares
Gatsby’s is an on-line homeware shopping experience, which captures the essence and enjoyment of shopping on the high street... picking things up, feeling a fabric, getting ideas. The Gatsby’s brand reminds us of lovely old English towns, it sells a dream and reflects the country idyll. The identity and environmental brand illustrations, in their textured style, aim to give an impression of a real place that's been neslted in the Cotswalds for years. In particular the icon of the bike leads to an impression of a brand that has traditional roots with a trditioanl yet quirky British attitude.