Start Thinking Soldier: Army Recruitment Event Design
The British Army launched a new recruitment drive, consisting of TV adverts, an interactive website and numerous events around the UK, centred around the slogan 'Start Thinking Soldier'. The events developed the idea of an interactive experience - asking the potential recruits in five realistic gaming army challenges, ‘what would you do next?’. Their decisions and actions create scores and dialogue with army recruitment officers in a debriefing session. As the lead designer for the event identity and environment, I worked with Jack Morton Worldwide on the project, from pitch and design concepts, through to finished artwork.