Wizz AIr: Airline Branding
The launch of Wizz Air in May 2004 brought a new, bright and bold brand to Europe. Wizz Air is a Hungarian low fare carrier, representing an easy and cost effective air travel option. The brand identity is designed to be high impact and memorable, clearly differentiated from state owned competitors. At FutureBrand I worked on all aspects of the brand including the name, the identity system, aircraft livery and interiors, staff uniforms, website and printed communications materials.